They Changed, You're Furious, and Nobody's Wrong: The Messy Psychology of Creator Pivots
One day they're doing the thing you love, the next they're selling supplements and talking about their 'journey.' Creator pivots are as old as the internet itself — but that doesn't make them hurt any less. Here's why your brain treats a stranger's rebrand like a personal attack, and how to tell if your favorite is evolving or just panicking.